Bryan Leach, CEO and President of Ibotta, Inc., filed a Form 4 on September 23, 2026, disclosing the exercise of employee stock options and sale of Class A Common Stock on September 21 and 22, 2026, pursuant to a Rule 10b5-1 trading plan.

Key Highlights

  • Option exercises: Leach exercised options covering 13,418 shares on September 21 and 1,724 shares on September 22, both at an exercise price of $3.99 per share.
  • Shares sold on September 21: 13,418 shares of Class A Common Stock were sold at a weighted average price of $41.3444, in transactions ranging from $40.72 to $41.70 per share.
  • Shares sold on September 22: 1,717 shares were sold at a weighted average price of $41.3098 (range $40.85 to $41.755) and 7 shares were sold at $41.94.
  • Remaining direct ownership: Following all reported transactions, Leach directly held 823,886 shares of Class A Common Stock, with certain of those shares being restricted stock units.
  • Remaining options: After the two exercises, Leach held 2,999 employee stock options with an exercise price of $3.99 and an expiration date of January 16, 2027, according to the filing.
  • 10b5-1 plan: According to the filing, all transactions were effected under a Rule 10b5-1 trading plan established by Leach on March 5, 2026.

Leach Exercises Fully Vested Options and Sells Ibotta Shares Over Two Days

According to the Form 4 filed with the SEC, Bryan Leach, who serves as CEO, President, and a Director of Ibotta, Inc. (NASDAQ:IBTA), executed a series of option exercise and stock sale transactions on September 21 and 22, 2026. The filing indicates all transactions were carried out under a Rule 10b5-1 trading plan that Leach established on March 5, 2026. The filing also notes that all shares subject to the exercised options were "fully vested and exercisable as of the date hereof."

On September 21, 2026, Leach exercised options for 13,418 shares at $3.99 per share and sold the same number of shares at a weighted average price of $41.3444, with individual sale prices ranging from $40.72 to $41.70 per share. On September 22, 2026, he exercised options for an additional 1,724 shares at $3.99 each, then sold 1,717 shares at a weighted average of $41.3098 (ranging from $40.85 to $41.755 per share) and 7 shares at $41.94 per share.

The filing notes that certain of the 823,886 shares Leach directly holds following the transactions are restricted stock units, each representing "a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU." After the two option exercises, Leach's remaining employee stock options totaled 2,999, carrying an exercise price of $3.99 and an expiration date of January 16, 2027. The Form 4 was signed by David T. Shapiro by power of attorney on September 23, 2026.

What Was Disclosed

The filing reports that CEO Bryan Leach exercised employee stock options totaling 15,142 shares at $3.99 each and sold 15,142 shares of Ibotta Class A Common Stock across September 21 and 22, 2026, all under a pre-established Rule 10b5-1 plan, leaving him with 823,886 directly held shares.