Ibotta, Inc. CEO and President Bryan Leach filed a Form 4 on November 4, 2026, disclosing a series of option exercises, Class B conversions, and open-market sales of Class A Common Stock on November 2 and 3, 2026, all executed under a Rule 10b5-1 trading plan.

Key Highlights

  • 10b5-1 plan: All transactions were made pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
  • Option exercises: Leach exercised employee stock options covering 34,654 shares at $12.75 and 10,280 shares (5,751 on Nov. 2 plus 4,529 on Nov. 3) at $8.30 per share.
  • Direct share sales: Leach disposed of 23,942 shares at a weighted average price of $49.0278 and 16,463 shares at $49.8118 on November 2, and 662, 2,738, and 1,129 shares at weighted average prices of $53.5966, $54.9119, and $55.5643 respectively on November 3.
  • Trust conversions and sales: Two trusts - the Orion 2024 GST Trust and the Elysian 2024 GST Trust - each converted 2,620 shares of Class B Common Stock to Class A Common Stock and sold those shares on November 2, 2026.
  • Remaining direct ownership: Following all reported transactions, Leach directly held 823,886 shares of Class A Common Stock (including RSUs), according to the filing.
  • Remaining options: After the exercises, 244,249 employee stock options at $8.30 remained, reduced further to 239,720 following the November 3 exercise.

Bryan Leach's November 2026 Ibotta Option Exercises and Share Disposals

According to the filing, Bryan Leach, CEO, President, Director, and 10% owner of Ibotta, Inc. (NASDAQ:IBTA), carried out multiple transactions in Class A Common Stock on November 2 and 3, 2026. The filing states that all transactions were effected under a Rule 10b5-1 trading plan he established on March 5, 2026. The filing notes that all options exercised were fully vested and exercisable as of the transaction dates.

On November 2, Leach exercised options to acquire 34,654 shares at $12.75 per share and 5,751 shares at $8.30 per share, then sold 23,942 shares at a weighted average of $49.0278 (individual transactions ranging from $48.485 to $49.48) and 16,463 shares at a weighted average of $49.8118 (ranging from $49.49 to $50.19). On November 3, he exercised an additional 4,529 options at $8.30 and sold 662 shares at a weighted average of $53.5966, 2,738 shares at $54.9119, and 1,129 shares at $55.5643. The filing discloses that the reporting person undertakes to provide full per-share transaction detail upon request.

Two family trusts also transacted on November 2. The Orion 2024 GST Trust and the Elysian 2024 GST Trust each converted 2,620 shares of Class B Common Stock into Class A Common Stock at no cost, then sold those shares in multiple transactions at prices in ranges around $49 to $50 per share. These trusts are listed as indirect holdings, with a sibling serving as trustee. After all reported sales, both trusts held zero shares of Class A Common Stock. The filing also notes indirect holdings of 289,500 shares each through the Orion 2021 Legacy Trust and the Elysian 2021 Legacy Trust, with Leach's spouse as trustee for each.

What Was Disclosed

The filing reports stock option exercises, Class B to Class A conversions by two GST trusts, and open-market sales of Class A Common Stock by Ibotta CEO Bryan Leach on November 2 and 3, 2026, all conducted under a pre-established 10b5-1 trading plan.