Douglas J. Herrington, CEO Worldwide Amazon Stores at Amazon.com, Inc. (NASDAQ:AMZN), filed a Form 4 on November 4, 2026, disclosing the sale of 1,000 shares of Amazon common stock on November 2, 2026, under a pre-established Rule 10b5-1 trading plan.
Key Highlights
- Reporting person: Douglas J. Herrington, serving as CEO Worldwide Amazon Stores at Amazon.com, Inc.
- Transaction: 1,000 shares of Amazon common stock (par value $0.01 per share) disposed of (transaction code S) on November 2, 2026, at $243.47 per share.
- Post-transaction direct ownership: 473,681 shares held directly following the reported transaction.
- Indirect holdings: 6,609.348 shares held indirectly through an Amazon.com 401(k) plan account.
- 10b5-1 plan: The sale was made pursuant to a Rule 10b5-1 trading plan adopted by Herrington on November 10, 2025, according to the filing.
- Signing: The form was signed by Susan K. Jong as attorney-in-fact for Douglas J. Herrington and filed on November 4, 2026.
Herrington's November 2026 Share Sale at Amazon Worldwide Stores
According to the Form 4 filed with the U.S. Securities and Exchange Commission, Douglas J. Herrington, who serves as CEO Worldwide Amazon Stores at Amazon.com, Inc., disposed of 1,000 shares of common stock on November 2, 2026. The shares, described in the filing as "Common Stock, par value $.01 per share," were sold at a price of $243.47 per share. Amazon.com, Inc. operates one of the world's largest online retail platforms and is listed on NASDAQ under the ticker symbol AMZN.
The filing states that the transaction was "effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025," meaning the sale was pre-scheduled under a written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). Following the reported sale, Herrington directly beneficially owned 473,681 shares of Amazon common stock. In addition to those directly held shares, the filing discloses that Herrington indirectly holds 6,609.348 shares through an Amazon.com 401(k) plan account.
The Form 4 was signed by Susan K. Jong as attorney-in-fact for Herrington and was filed on November 4, 2026. No derivative securities transactions were reported in Table II of the filing. The filing was submitted by one reporting person and is not an amendment to a prior filing, according to the document.
What Was Disclosed
Amazon.com, Inc. CEO Worldwide Amazon Stores Douglas J. Herrington reported the sale of 1,000 shares of AMZN common stock at $243.47 on November 2, 2026, under a 10b5-1 plan, with 473,681 shares held directly afterward and 6,609.348 shares held indirectly via a 401(k) plan.




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