Hasbro, Inc. filed a Form 8-K on October 27, 2026, disclosing the appointment of Dan Ayoub as President of Wizards of the Coast and Hasbro Digital Games, effective November 2, 2026.

Key Highlights

  • New appointment: Dan Ayoub named President of Wizards of the Coast and Hasbro Digital Games, effective November 2, 2026.
  • Previous role at Hasbro: Mr. Ayoub most recently served as Senior Vice President of Dungeons & Dragons, leading the franchise and helping revitalize the brand across tabletop and digital.
  • Joined Wizards of the Coast in 2022: He initially joined to lead digital studios and later served as Senior Vice President of Digital Games.
  • Microsoft background: Before Wizards of the Coast, Mr. Ayoub spent 11 years at Microsoft, including as an executive producer and studio head at Halo studio 343 Industries.
  • Additional prior experience: He also served as Vice President and General Manager of Certain Affinity before joining Wizards of the Coast.
  • Filing signed by: Gina Goetter, Chief Financial Officer and Chief Operating Officer of Hasbro, Inc.

Dan Ayoub Appointed to Lead Wizards of the Coast and Hasbro Digital Games

According to the Form 8-K filed by Hasbro, Inc. (NASDAQ:HAS) on October 27, 2026, the company announced the appointment of Dan Ayoub as President of Wizards of the Coast and Hasbro Digital Games. The appointment is effective November 2, 2026, and was disclosed under Item 8.01 (Other Events) of the filing.

The filing describes Mr. Ayoub's history within Wizards of the Coast prior to this promotion. He joined the company in 2022 to lead its digital studios and subsequently served as Senior Vice President of Digital Games, during which time, the filing states, he grew the company's studios and extended its partnerships around the world. Most recently, he held the role of Senior Vice President of Dungeons & Dragons, where, according to the filing, he led the franchise and helped revitalize the brand across tabletop and digital.

Before joining Wizards of the Coast, the filing notes that Mr. Ayoub spent 11 years at Microsoft, holding roles including executive producer and studio head at Halo studio 343 Industries. He also served as Vice President and General Manager of Certain Affinity. A press release dated October 27, 2026, announcing the appointment was attached as Exhibit 99.1 to the filing.

What Was Disclosed

Hasbro, Inc. disclosed the appointment of Dan Ayoub as President of Wizards of the Coast and Hasbro Digital Games, effective November 2, 2026, along with a summary of his professional background at Wizards of the Coast and Microsoft.