Artie Starrs, President and CEO of Harley-Davidson, Inc., filed a Form 4 on November 9, 2026, disclosing transactions in common stock and restricted stock units dated November 5, 2026.

Key Highlights

  • RSU conversion: Starrs acquired 80,285 shares of common stock through the conversion of restricted stock units at $0, coded as an M (exercise/conversion) transaction on November 5, 2026.
  • Tax withholding disposal: 33,426 shares were disposed of at $34.59 per share on November 5, 2026, coded as an F (payment of exercise price or tax liability) transaction.
  • Resulting direct ownership: Following the transactions, Starrs directly held 71,859 shares of common stock.
  • Remaining derivative position: Starrs retained 160,573 restricted stock units following the reported transactions, held directly.
  • Vesting schedule: According to the filing, the RSUs vest in one-third increments on each of the first three anniversaries of the grant date and "are subject to forfeiture until vested."
  • Reporting person role: Starrs is identified in the filing as both a Director and an Officer with the title President and CEO of NYSE:HOG.

Starrs RSU Conversion and Share Disposal at Harley-Davidson

According to the Form 4 filed with the SEC on November 9, 2026, Artie Starrs executed two transactions in Harley-Davidson, Inc. (NYSE:HOG) common stock on November 5, 2026. The first was an M-coded transaction representing the conversion of 80,285 restricted stock units into an equal number of common shares at a price of $0. This brought Starrs's total direct beneficial ownership of common stock to 105,285 shares before the second transaction was recorded.

The second transaction, coded F, resulted in the disposal of 33,426 shares at a price of $34.59 per share. The F transaction code, per SEC instructions, denotes the payment of an exercise price or tax liability by delivering or withholding securities. After both transactions, the filing reports Starrs's direct beneficial ownership of common stock at 71,859 shares.

In Table II of the filing, the derivative securities section shows that Starrs converted 80,285 restricted stock units on November 5, 2026, and continues to hold 160,573 restricted stock units directly. The filing notes that each restricted stock unit "represents a contingent right to receive one share of stock" and that units vest one-third per year over the first three anniversaries of the grant date. The form was signed by Sarah Ogden as Power of Attorney, as indicated by an attached Exhibit 24.

What Was Disclosed

The filing reports that CEO Artie Starrs converted 80,285 RSUs into common shares on November 5, 2026, and had 33,426 shares withheld at $34.59, leaving him with direct ownership of 71,859 common shares and 160,573 remaining RSUs.