William C. Cobb, CEO and Director of Frontdoor, Inc. (NASDAQ:FTDR), filed a Form 4 on November 13, 2026, disclosing option exercises and open-market sales of common stock across three consecutive trading days from November 10 through November 12, 2026.

Key Highlights

  • Three-day exercise and sale: Cobb exercised a combined 208,747 employee stock options at $26.42 per share and sold the resulting shares across November 10, 11, and 12, 2026.
  • November 10 sale: 73,113 shares sold at a weighted average price of $99.1683, with individual trade prices ranging from $98.2377 to $101.8900.
  • November 11 sale: 39,216 shares sold at a weighted average price of $97.2644, with individual trade prices ranging from $96.01 to $98.34.
  • November 12 sale: 96,418 shares sold at a weighted average price of $96.688, with individual trade prices ranging from $94.90 to $98.7489.
  • Post-transaction ownership: Following all reported transactions, Cobb directly held 184,335 shares and indirectly held 15,000 shares through the William & Carole Cobb 2000 Trust.
  • 10b5-1 plan: All share sales were made pursuant to a 10b5-1 Trading Plan entered into by Cobb on August 10, 2026, according to the filing.
  • Options background: The exercised options were awarded on March 27, 2023, with an expiration date of March 27, 2033, and carried both time- and performance-based vesting conditions.

Cobb's Multi-Tranche Option Exercise and Planned Sale at Frontdoor

According to the filing, the transactions reported involve employee stock options originally awarded to Cobb on March 27, 2023. The filing describes these as non-qualified stock options with "time- and performance-based vesting conditions." The performance criteria were structured in three tranches, each tied to a separate volume-weighted average price condition for Frontdoor's common stock on the NASDAQ: $32.23, $35.14, and $38.31, respectively, over any 20 consecutive trading-day period. The service condition was satisfied on March 27, 2024, and the three performance tranches were certified as met on July 20, 2023, August 8, 2023, and August 2, 2024, respectively, as certified by the Compensation Committee of the company's Board of Directors.

Over the three transaction dates, Cobb exercised a total of 208,747 options at the $26.42 exercise price and sold an equal number of shares in the open market. The November 10 exercise and sale involved 73,113 shares; the November 11 exercise and sale involved 39,216 shares; and the November 12 exercise and sale involved 96,418 shares. Each set of sales was executed across multiple trades, and the prices reported in the filing reflect weighted average sales prices. Following each day's transactions, Cobb's direct beneficial ownership remained at 184,335 shares, reflecting the net-out of options exercised against shares sold on the same dates. Remaining unexercised options stood at 55,709 following the November 12 transactions, the filing shows.

The filing notes that all three sales were made under a 10b5-1 Trading Plan that Cobb entered into on August 10, 2026. The form was signed by Stephanie Delavale as Attorney-In-Fact for William C. Cobb and filed on November 13, 2026.

What Was Disclosed

Frontdoor CEO William C. Cobb disclosed the exercise of 208,747 stock options at $26.42 and same-day sales of the resulting shares over November 10-12, 2026, all conducted under a pre-established 10b5-1 Trading Plan adopted August 10, 2026.