Wayfair Inc. officer Fiona Tan filed a Form 144 notice on November 4, 2026, disclosing a proposed sale of 8,000 Class A shares with an aggregate market value of $1,000,000.00, to be executed through Fidelity Brokerage Services LLC on the NYSE.

Key Highlights

  • Proposed sale: 8,000 Class A shares of Wayfair Inc. with an aggregate market value of $1,000,000.00.
  • Seller: Fiona Tan, listed as an officer of Wayfair Inc., filing through the Fiona Tan Liv Trust, of which she is a trustee and account stakeholder.
  • Shares outstanding: 115,990,166 Class A shares outstanding at the time of the notice.
  • Prior sales in past 3 months: 7,000 shares sold on October 1, 2026 for gross proceeds of $715,260.00, and 8,000 shares sold on October 20, 2026 for gross proceeds of $920,000.00.
  • Rule 10b5-1 plan: The filing indicates a plan adoption date of June 1, 2026.
  • Source of shares: Securities were acquired via restricted stock vesting from the issuer in multiple tranches between February 1, 2023 and April 2, 2024, as compensation.

Wayfair Officer Fiona Tan Proposes Class A Share Sale Under 10b5-1 Plan

According to the Form 144 filing dated November 4, 2026, Fiona Tan, an officer of Wayfair Inc. (NYSE:W), proposed to sell 8,000 Class A shares through Fidelity Brokerage Services LLC, located at 900 Salem Street, Smithfield, RI 02917. The aggregate market value of the proposed sale is listed as $1,000,000.00. The filing notes that the sale and prior sales "took place in the Fiona Tan Liv Trust of which Fiona Tan is a trustee and account stakeholder."

The filing discloses that the shares proposed for sale were acquired through restricted stock vesting from the issuer in four separate tranches: 3,338 shares on February 1, 2023; 3,349 shares on July 1, 2023; 821 shares on October 1, 2023; and 492 shares on April 2, 2024, all described as compensation. The filing identifies the nature of acquisition as "Restricted Stock Vesting" from the issuer in each case.

The filing also reports two sales by the Fiona Tan Liv Trust during the prior three months: 7,000 Class A shares sold on October 1, 2026 for gross proceeds of $715,260.00, and 8,000 Class A shares sold on October 20, 2026 for gross proceeds of $920,000.00. The notice was signed by Jennifer Ruchti as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for Fiona Tan. The filing states a Rule 10b5-1 plan adoption date of June 1, 2026.

What Was Disclosed

Wayfair officer Fiona Tan filed a Form 144 on November 4, 2026, proposing to sell 8,000 Class A shares valued at $1,000,000.00 through the Fiona Tan Liv Trust, with shares originating from restricted stock vesting events between 2023 and 2024, under a 10b5-1 plan adopted June 1, 2026.