AppFolio, Inc. officer Evan Pickering filed a Form 144 Notice of Proposed Sale of Securities on November 12, 2026, covering 464 shares of AppFolio common stock with an aggregate market value of $104,288.64, executed on November 11, 2026 through Morgan Stanley Smith Barney LLC.

Key Highlights

  • Filer and role: Evan Pickering, an officer of AppFolio, Inc. (NASDAQ:APPF), filed the notice.
  • Shares proposed for sale: 464 shares of AppFolio common stock with an aggregate market value of $104,288.64.
  • Source of shares: 141 shares acquired via Restricted Stock Units and 323 shares acquired via Performance Stock Units, both from the issuer on November 10, 2026.
  • Approximate date of sale: November 11, 2026, executed through Morgan Stanley Smith Barney LLC Executive Financial Services.
  • 10b5-1 plan: The sale relies on a Rule 10b5-1 plan adopted on March 13, 2026.
  • Prior sales in past 3 months: 322 shares of common stock sold on August 12, 2026 for gross proceeds of $64,420.62 under a 10b5-1 plan.
  • Shares outstanding: 24,126,151 shares of common stock outstanding at the time of the notice.

AppFolio Officer Pickering Proposes Sale Under 10b5-1 Plan Adopted in March 2026

According to the Form 144 filing, Evan Pickering, identified as an officer of AppFolio, Inc., proposed the sale of 464 shares of the company's common stock. The filing states the aggregate market value of those shares is $104,288.64. The notice was dated November 11, 2026, and filed with the SEC on November 12, 2026. The filing's remarks section explains that "sales that were executed on November 11, 2026 are being reported on this Form 144 filed on November 12, 2026 given the EDGAR system was not accepting filings on November 11, 2026 in observance of the federal holiday."

The 464 shares were acquired from the issuer on November 10, 2026, in two tranches: 141 shares through Restricted Stock Units and 323 shares through Performance Stock Units. The filing indicates payment for the RSU tranche is listed as "N/A" and the PSU tranche was settled in cash. The proposed sale was to be executed through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004, on NASDAQ.

The filing discloses that Pickering adopted a Rule 10b5-1 trading plan on March 13, 2026. With respect to prior sales, the filing reports one transaction in the preceding three months: 322 shares of common stock sold on August 12, 2026 for gross proceeds of $64,420.62, also under a 10b5-1 plan. The filing lists 24,126,151 total shares of AppFolio common stock outstanding.

What Was Disclosed

Evan Pickering, an officer of AppFolio, Inc. (NASDAQ:APPF), filed a Form 144 disclosing a proposed sale of 464 common shares valued at $104,288.64, acquired on November 10, 2026 via RSU and PSU grants, under a 10b5-1 plan adopted March 13, 2026.