Evan Hafer, a director, officer, founder, and 10% owner of BRC Inc. (NASDAQ:BRCC), filed a Form 4 on October 29, 2026, disclosing two days of transactions on October 27 and October 28, 2026, in which EKNRH Holdings LLC converted Common Units and sold Class A Common Stock shares under a Rule 10b5-1 trading plan.

Key Highlights

  • Two-day activity: Transactions occurred on October 27 and October 28, 2026, with 12,000 Class A shares sold each day through EKNRH Holdings LLC.
  • Conversion mechanism: On each day, 12,000 Common Units of Authentic Brands LLC were converted into 12,000 Class A shares, with an equivalent number of Class B shares forfeited, at $0 consideration per the filing.
  • October 27 sale price: 12,000 Class A shares were sold at a weighted average price of $11.3736, with individual transaction prices ranging from $11.20 to $11.55, inclusive.
  • October 28 sale price: 12,000 Class A shares were sold at a weighted average price of $11.7786, with individual transaction prices ranging from $11.40 to $12.12, inclusive.
  • Post-transaction Class B holdings: Following the October 28 transactions, EKNRH Holdings LLC held 2,766,237 Class B shares indirectly, according to the filing.
  • Rule 10b5-1 plan: The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by EKNRH Holdings LLC on June 15, 2026.
  • Remaining Class A position: A separate line in Table I reflects 8,000 Class A shares disposed of, with no additional detail provided beyond the table entry.

Conversion and Sale Transactions by EKNRH Holdings LLC for BRC Inc. Founder Evan Hafer

According to the filing, Evan Hafer holds roles as director, officer, founder, and 10% owner of BRC Inc., the issuer of Black Rifle Coffee Company-branded products traded on NASDAQ:BRCC. The transactions were conducted indirectly through EKNRH Holdings LLC, which the filing identifies as a 10% owner of BRC Inc.

On October 27, 2026, the filing discloses that EKNRH Holdings LLC exchanged 12,000 Common Units of Authentic Brands LLC for 12,000 Class A shares of BRC Inc. at $0 consideration, simultaneously forfeiting an equivalent 12,000 Class B shares. The 12,000 Class A shares acquired in that conversion were then sold the same day at a weighted average price of $11.3736 per share. Following those transactions, EKNRH Holdings LLC held 2,778,237 Class B shares indirectly, with 0 Class A shares remaining from that day's activity, according to the filing.

On October 28, 2026, the filing reports the same sequence was repeated: 12,000 Common Units were converted into 12,000 Class A shares, with 12,000 Class B shares forfeited, followed by the sale of the 12,000 Class A shares at a weighted average price of $11.7786. The filing notes that each Class B share carries one vote but provides no economic rights in BRC Inc. to the holder. After the October 28 activity, EKNRH Holdings LLC held 2,766,237 Class B shares indirectly.

What Was Disclosed

The Form 4 filed October 29, 2026, covers two days of unit conversions and Class A share sales by Evan Hafer through EKNRH Holdings LLC, conducted under a Rule 10b5-1 plan adopted June 15, 2026, at weighted average prices of $11.3736 and $11.7786, respectively.