George William Smith III, a 10% stockholder of Digital Brands Group, Inc., filed a Form 144 notice on November 12, 2026, disclosing a proposed sale of 64,900 shares of common stock through Fidelity Brokerage Services LLC on NASDAQ.

Key Highlights

  • Proposed sale size: 64,900 shares of Digital Brands Group common stock, with an aggregate market value of $51,920.00, according to the filing.
  • Approximate sale date: November 12, 2026, through Fidelity Brokerage Services LLC, 245 Summer Street, Boston, MA 02110.
  • Shares outstanding: The filing reports 933,510 shares of common stock outstanding.
  • Relationship to issuer: Smith is identified as a 10% stockholder of Digital Brands Group, Inc.
  • Prior sales in past 3 months: The filing discloses two prior sales: 9,000 shares sold on October 2, 2026, for gross proceeds of $49,421.86, and 14,597 shares sold on September 10, 2026, for gross proceeds of $99,421.72.
  • Acquisition history: The shares proposed for sale were acquired through open market purchases made between August 5, 2026, and October 21, 2026, all paid for in cash.

Smith's Proposed Sale of Digital Brands Group Common Stock Under Rule 144

According to the Form 144 notice filed with the SEC on November 12, 2026, George William Smith III, identified as a 10% stockholder of Digital Brands Group, Inc. (NASDAQ:DBGI), proposes to sell 64,900 shares of the company's common stock. The aggregate market value of the shares is listed as $51,920.00. The filing names Fidelity Brokerage Services LLC as the broker through which the sale is to be executed, with the approximate date of sale listed as November 12, 2026.

The filing details the acquisition history of the securities proposed for sale. All shares were acquired through open market purchases made in cash across seventeen transactions between August 5, 2026, and October 21, 2026. Individual purchase amounts ranged from 400 shares to 13,300 shares in a single transaction, according to the filing's securities-to-be-sold table.

The filing also discloses that Smith sold 9,000 shares on October 2, 2026, generating gross proceeds of $49,421.86, and 14,597 shares on September 10, 2026, generating gross proceeds of $99,421.72, in the three months preceding the notice. The Form 144 was signed by Christian Nasser as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for George Smith III. Digital Brands Group's issuer address is listed as 350 Texas Ave, Suite 250, Round Rock, Texas 78664.

What Was Disclosed

A Form 144 notice was filed on November 12, 2026, by George William Smith III, a 10% stockholder of Digital Brands Group, Inc., disclosing a proposed sale of 64,900 common shares with an aggregate market value of $51,920.00, along with two prior sales totaling 23,597 shares in the preceding three months.