Diego Reynoso Landerreche, an officer of The Boston Beer Company, Inc., filed a Form 144 notice of proposed sale of securities on October 29, 2026, covering 3,279 shares of common stock with an aggregate market value of $641,489.13.

Key Highlights

  • Seller: Diego Reynoso Landerreche, an officer of The Boston Beer Company, Inc., filed the notice.
  • Shares proposed for sale: 3,279 shares of common stock, with an aggregate market value of $641,489.13.
  • Shares outstanding: According to the filing, 8,082,058 shares of common stock were outstanding at the time of the notice.
  • Source of shares: The shares were acquired through restricted stock vestings under a registered plan on three separate dates: 763 shares on March 1, 2024; 1,022 shares on March 1, 2025; and 1,494 shares on March 1, 2026, all from the issuer as compensation for services rendered.
  • Approximate date of sale: October 29, 2026, through Morgan Stanley Smith Barney LLC Executive Financial Services, on the NYSE.
  • Prior sales: The filing reports nothing to report for securities sold during the past three months.

Boston Beer Officer Files Rule 144 Notice for Restricted Stock Vesting Shares

According to the Form 144 filing submitted on October 29, 2026, Diego Reynoso Landerreche, identified as an officer of The Boston Beer Company, Inc. (NYSE:SAM), provided notice of a proposed sale of 3,279 shares of the company's common stock. The aggregate market value of the proposed sale is listed as $641,489.13. The broker named for the transaction is Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

The filing details three separate restricted stock vesting events as the source of the shares to be sold. On March 1, 2024, 763 shares vested under a registered plan from the issuer as compensation for services rendered. On March 1, 2025, an additional 1,022 shares vested under the same type of arrangement. On March 1, 2026, a further 1,494 shares vested, also from the issuer for services rendered. All three tranches were acquired directly from The Boston Beer Company, Inc., and none were indicated as gifts.

The filing states that no securities of the issuer were sold during the past three months by the person for whose account this notice was filed. The notice also includes a representation, as required by Form 144, that the filer "does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed." The notice was signed as "/s/ Diego Reynoso."

What Was Disclosed

The Form 144 notice discloses a proposed sale of 3,279 common shares by Boston Beer officer Diego Reynoso Landerreche, valued at $641,489.13 in aggregate, with shares sourced from three restricted stock vesting events between 2024 and 2026.