A Form 4 filed with the SEC on September 3, 2026 discloses that Ashish Arora, Chief Executive Officer and Director of Cricut, Inc. (NASDAQ:CRCT), sold a combined 120,000 shares of Class A Common Stock on September 2 and September 3, 2026, under a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Two-day sale: Arora sold 60,000 shares on September 2, 2026 and 60,000 shares on September 3, 2026, for a combined total of 120,000 shares disposed of.
  • September 2 weighted average price: $5.794 per share, with individual transactions ranging from $5.7050 to $5.9750, inclusive.
  • September 3 weighted average price: $5.849 per share, with individual transactions ranging from $5.7800 to $5.9200, inclusive.
  • Remaining ownership: Following both transactions, Arora directly beneficially owned 5,657,105 shares of Class A Common Stock.
  • Pre-planned sales: Both sales were made pursuant to a Rule 10b5-1 trading plan adopted by Arora on August 20, 2025, according to the filing.
  • Roles: Arora is identified in the filing as Director, 10% Owner, and Chief Executive Officer of Cricut, Inc.

Cricut CEO Share Sales Conducted Under August 2025 Trading Plan

According to the Form 4 filed September 3, 2026, Ashish Arora disposed of Class A Common Stock in Cricut, Inc. across two consecutive trading days. On September 2, 2026, he sold 60,000 shares at a weighted average price of $5.794. The filing notes these shares were sold in multiple transactions at prices ranging from $5.7050 to $5.9750, inclusive. Following that transaction, his directly held beneficial ownership stood at 5,717,105 shares.

On September 3, 2026, Arora sold an additional 60,000 shares at a weighted average price of $5.849 per share. Those transactions occurred at prices ranging from $5.7800 to $5.9200, inclusive, also in multiple trades, according to the filing. After this second sale, his directly held beneficial ownership totaled 5,657,105 shares of Class A Common Stock. Both transaction lines carry a transaction code of "S," indicating open-market sales, and both are listed as direct ownership.

The filing states that both sales were effected pursuant to a Rule 10b5-1 trading plan that Arora adopted on August 20, 2025. The filing further states that Arora undertakes to provide full information regarding the number of shares sold at each separate price within the reported ranges to Cricut, Inc., any security holder, or the SEC staff upon request. No derivative securities transactions were reported in Table II of the filing. The form was signed by Lauren Curtin, by power of attorney, on September 3, 2026.

What Was Disclosed

Cricut, Inc.'s CEO Ashish Arora reported the sale of 120,000 Class A Common shares over September 2-3, 2026, at weighted average prices of $5.794 and $5.849, leaving him with direct beneficial ownership of 5,657,105 shares. Both sales were conducted under a Rule 10b5-1 plan adopted August 20, 2025.