Braze, Inc. filed soliciting material under Schedule 14A on November 10, 2026, publishing a set of seven customer-facing frequently asked questions addressing the company's pending acquisition by Salesforce, Inc.

Key Highlights

  • Pending acquisition: Braze disclosed it is in a transaction with Salesforce, Inc. and characterizes the combination as one that "will be a win for our customers."
  • Expected closing timeline: According to the filing, the transaction is expected to close in Braze's and Salesforce's fiscal year 2028, beginning February 1, 2027.
  • Independent operations continue: The filing states that until closing, Braze and Salesforce "continue to be separate, independent companies."
  • No product or pricing changes: The filing states there are "no changes to Braze's products, service model or commitment to customers as a result of this announcement" and that "this announcement has no impact on our pricing."
  • Contracts unaffected: The filing states there are "no changes to existing contracts" and that Braze is "continuing to renew contracts using our normal process."
  • Future product vision: The filing notes possibilities for Braze's capabilities to "complement all four layers of Salesforce's architecture - Data 360, Customer 360, Agentforce, and SIForce," while stating "no decisions have been made yet."

Braze Addresses Customer Questions Amid Salesforce Deal Process

Braze, Inc. (NASDAQ:BRZE) filed soliciting material pursuant to Section 240.14a-12 of the Securities Exchange Act of 1934, consisting of seven customer-facing FAQ responses related to its announced agreement to be acquired by Salesforce, Inc. The filing was submitted as a DEFA14A and is intended to address prospective and existing customer concerns during the period between announcement and the anticipated close of the transaction.

According to the filing, Braze is responding to questions covering commercial continuity, contract renewals, pricing, product support, and the rationale for engaging with Braze prior to the deal closing. The company states that its "sales, contracting, implementation and support teams are operating as usual" and that commercial terms "will remain the same as we work to complete this transaction." On the question of multi-year deals and renewals, the filing says Braze is "continuing to renew contracts using our normal process" and that there are "no changes to existing contracts." Regarding the competitive rationale, the filing describes the Salesforce transaction as "a testament to the strength of our team, platform and the momentum we have built."

The filing includes a forward-looking statements section noting that statements about expected benefits, closing timing, and future integration are subject to material risks and uncertainties. These include the ability to obtain regulatory approvals, the requisite shareholder vote, and other conditions to completion. The filing cautions that "forward-looking statements should be considered in light of these risks and uncertainties" and that the statements in the communication are those of Braze and Salesforce, not independent facts.

What Was Disclosed

Braze filed customer FAQ soliciting material addressing its pending acquisition by Salesforce. The document confirms no changes to products, pricing, contracts, or support, and states the transaction is expected to close in fiscal year 2028 beginning February 1, 2027.