Netflix, Inc. director Bradford Smith filed a Form 144 notice on October 26, 2026, disclosing a proposed sale of 17,980 shares of Netflix common stock acquired through the exercise of stock options.

Key Highlights

  • Seller: Bradford Smith, a director of Netflix, Inc.
  • Shares proposed for sale: 17,980 shares of Netflix common stock, with an aggregate market value of $1,183,983.00 as stated in the filing.
  • Source of shares: Exercise of stock options acquired from the issuer on October 26, 2026, with payment made in cash on the same date.
  • Approximate date of sale: October 26, 2026, to be executed through Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.
  • Exchange: NASDAQ, where Netflix common stock is listed (NASDAQ:NFLX is referenced as the trading market in the filing).
  • Rule 10b5-1 plan: The filing indicates a plan adoption date of July 24, 2026, meaning the sale relies on a pre-established Rule 10b5-1 trading plan.
  • Prior sales: The filing reports nothing to disclose for securities sold during the past 3 months by the person for whose account the securities are to be sold.

Bradford Smith's Proposed Netflix Share Sale Under Rule 144

According to the Form 144 notice filed with the U.S. Securities and Exchange Commission, Netflix, Inc. director Bradford Smith proposed to sell 17,980 shares of Netflix common stock on or around October 26, 2026. The filing identifies the securities exchange as NASDAQ and lists Netflix, Inc. at 121 Albright Way, Los Gatos, California 95032, with SEC File Number 001-35727.

The filing discloses that the 17,980 shares were acquired on October 26, 2026, through the exercise of stock options granted by the issuer, with full cash payment made on the same date. The aggregate market value of the shares proposed for sale is listed as $1,183,983.00. The total shares of Netflix common stock outstanding are reported in the filing as 4,106,325,903.

The notice states that the proposed sale is being made in reliance on a Rule 10b5-1 trading plan, with an adoption date of July 24, 2026. The filing further states that no securities of Netflix were sold by Smith during the three months preceding the notice date. The broker named to execute the transaction is Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

What Was Disclosed

Netflix director Bradford Smith filed a Form 144 notice proposing to sell 17,980 shares of Netflix common stock, valued at $1,183,983.00 in aggregate, acquired via stock option exercise on October 26, 2026, under a Rule 10b5-1 plan adopted July 24, 2026.