Allison Robl Stransky, Chief Marketing Officer of Boston Beer Co Inc, filed a Form 4 on October 28, 2026, disclosing the grant of 4,993 restricted stock units and 9,672 time-based stock options under the company's Restated Employee Equity Incentive Plan.

Key Highlights

  • RSU grant: Stransky received 4,993 Class A Common shares in RSUs at a price of $0.00 on October 28, 2026, directly held.
  • RSU vesting schedule: 25% of the RSUs vest on October 1 in each of the years 2027 through 2030, subject to continued employment.
  • Stock options granted: 9,672 time-based stock options were granted at an exercise price of $200.30, with an expiration date of October 27, 2036.
  • Option vesting: Options vest 25% annually on October 1 in 2027, 2028, and 2029, and 25% on March 1, 2030, subject to continued employment and accelerated vesting in certain situations.
  • Beneficial ownership following transactions: Stransky directly holds 4,993 shares of Class A Common and 9,672 derivative securities following these grants.
  • Filing signed by proxy: The form was signed by Michael G. Andrews under a power of attorney for the benefit of Allison Robl Stransky.

Boston Beer Grants Equity Awards to Chief Marketing Officer Stransky on October 28, 2026

According to the Form 4 filed with the SEC, Allison Robl Stransky, serving as Chief Marketing Officer of Boston Beer Co Inc (NYSE:SAM), received two equity awards on October 28, 2026. The filing reports a grant of 4,993 restricted stock units of Class A Common stock at a reported price of $0.00, acquired under the company's Restated Employee Equity Incentive Plan (EEIP). Prior to these transactions, the filing reflects no previously held shares in Table I, making the 4,993 RSUs the entirety of Stransky's directly held Class A Common beneficial ownership following the reported transaction.

The filing discloses that the RSUs are subject to a four-year vesting schedule, with 25% vesting on October 1 of each year from 2027 through 2030, contingent on the reporting person's continued employment with the issuer on each applicable vesting date. Separately, the filing reports the grant of 9,672 time-based stock options with an exercise price of $200.30, expiring on October 27, 2036. These options also follow a four-year vesting schedule: 25% vest annually on October 1 in 2027, 2028, and 2029, with the final 25% vesting on March 1, 2030. The filing notes the options are "subject to accelerated vesting in certain situations."

Both awards were granted pursuant to the EEIP, and both are reported as directly held. The form was filed by One Reporting Person and was signed by Michael G. Andrews under a power of attorney on behalf of Stransky, dated October 28, 2026. No shares were disposed of in connection with either transaction.

What Was Disclosed

Boston Beer Co Inc's Chief Marketing Officer Allison Robl Stransky received grants of 4,993 RSUs and 9,672 stock options on October 28, 2026, both under the company's EEIP, with four-year vesting schedules and all shares held directly.