The Boston Beer Company, Inc. filed an 8-K on November 13, 2026, disclosing that it entered into a 10b5-1 repurchase plan on November 9, 2026, authorizing the buyback of up to $37.5 million of its Class A Common Stock between December 28, 2026 and March 26, 2027.

Key Highlights

  • Repurchase cap: The plan authorizes buybacks of up to $37.5 million of Class A Common Stock.
  • Plan adoption date: The 10b5-1 plan was entered into on November 9, 2026.
  • Repurchase window: Purchases may occur from December 28, 2026 through March 26, 2027.
  • Security covered: Class A Common Stock, $0.01 par value, traded on NYSE:SAM.
  • Signed by: C. James Koch, Chairman, President and CEO, on behalf of the company.

Boston Beer's 10b5-1 Repurchase Plan: Key Terms and Structure

According to the filing, The Boston Beer Company, Inc. (NYSE:SAM) disclosed under Item 8.01 (Other Events) that it adopted a Rule 10b5-1 plan on November 9, 2026. The plan provides for the repurchase of up to $37.5 million worth of the company's Class A Common Stock. Under Rule 10b5-1, such plans allow companies to buy back shares at predetermined times and under set conditions, insulating purchases from insider-trading concerns.

The repurchase activity under the plan is scheduled to commence on December 28, 2026 and conclude on March 26, 2027, according to the filing. No detail regarding specific pricing parameters, volume limits per trading day, or the broker executing the plan was included in the disclosure. The company did not provide information on how much, if any, of its prior authorized repurchase capacity this plan draws upon.

The 8-K was signed on November 13, 2026 by C. James Koch, identified in the filing as Chairman, President and CEO of The Boston Beer Company, Inc. The company is incorporated in Massachusetts and lists its principal executive offices at One Design Center Place, Suite 850, Boston, Massachusetts 02210.

What Was Disclosed

The Boston Beer Company disclosed the adoption of a 10b5-1 stock repurchase plan authorizing up to $37.5 million in Class A Common Stock buybacks, with the repurchase window running from December 28, 2026 to March 26, 2027.