Jon Blotner, President of Commercial & Operations at Wayfair Inc., filed a Form 4 on November 2, 2026, disclosing the sale of 500 shares of Class A Common Stock on October 29, 2026, under a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Jon Blotner, President, Commercial & Operations at Wayfair Inc. (NYSE:W)
  • Transaction: 500 shares of Class A Common Stock disposed of (transaction code S) on October 29, 2026, at $120 per share
  • Direct holdings after transaction: 115,385 shares of Class A Common Stock held directly
  • Indirect holdings: 100 shares held indirectly, representing shares directly owned by the reporting person's spouse
  • Trading plan: The sale was made pursuant to a Rule 10b5-1 trading plan adopted by Blotner on June 9, 2026

Blotner's October 2026 Share Sale Under 10b5-1 Plan

According to the filing, Jon Blotner, who serves as President, Commercial & Operations of Wayfair Inc., sold 500 shares of Class A Common Stock on October 29, 2026, at a price of $120 per share. The filing indicates the transaction was disposed of (code S) directly by the reporting person. Following the reported transaction, Blotner directly holds 115,385 shares of Class A Common Stock, according to the disclosure.

The filing further discloses that Blotner is deemed a beneficial owner of an additional 100 shares held indirectly. The filing states these represent "shares directly owned by the reporting person's spouse." The form was signed by Enrique Colbert as Attorney-In-Fact for Jon Blotner on November 2, 2026.

As noted in the filing's explanation of responses, "the sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 9, 2026." No derivative securities transactions were reported in Table II of the filing. The form's cover box indicates the transaction was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

What Was Disclosed

Wayfair Inc. officer Jon Blotner reported the sale of 500 Class A Common Stock shares at $120 on October 29, 2026, under a 10b5-1 plan adopted June 9, 2026. He directly holds 115,385 shares following the transaction, plus 100 shares indirectly through his spouse.