A Statement of Changes in Beneficial Ownership for Asana, Inc. (NYSE:ASAN) was filed on September 23, 2026, disclosing two sales of Class A Common Stock by Chief Executive Officer and Director Daniel Mark Rogers on September 21 and September 22, 2026.

Key Highlights

  • First sale: Rogers disposed of 300,937 shares of Class A Common Stock on September 21, 2026, at a price of $9.526 per share, pursuant to a sell-to-cover arrangement for RSU tax obligations.
  • Second sale: Rogers disposed of 150,175 shares on September 22, 2026, at a price of $9.1277 per share, pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026.
  • Beneficial ownership after transactions: Rogers directly held 1,474,719 shares of Class A Common Stock following both reported transactions.
  • Dual roles: The reporting person is identified in the filing as both a Director and Chief Executive Officer of Asana, Inc.
  • 10b5-1 plan: The second transaction was executed under a Rule 10b5-1 trading plan adopted on March 31, 2026, as noted in the filing's explanation of responses.

Rogers Discloses Two Separate Class A Common Stock Transactions at Asana

According to the filing, Daniel Mark Rogers, who serves as both Chief Executive Officer and a Director of Asana, Inc., reported two distinct disposals of Class A Common Stock over consecutive trading days. The first transaction, on September 21, 2026, involved the sale of 300,937 shares at $9.526 per share. The filing states this sale "was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs)." Following this transaction, Rogers directly held 1,624,894 shares.

The second transaction, reported for September 22, 2026, involved the disposal of 150,175 shares at $9.1277 per share. The filing indicates these sales "were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026." After this second sale, Rogers's directly held beneficial ownership in Class A Common Stock stood at 1,474,719 shares, according to the filing. Asana, Inc. is a work management platform company headquartered at 633 Folsom Street, Suite 100, San Francisco, California 94107, as listed in the filing. Both transactions are recorded as disposals (code "S") in Table I of the filing, with no derivative securities reported in Table II.

The filing was signed by Katie Colendich as Attorney-in-Fact on September 23, 2026. The filing also notes that the form was filed pursuant to a Rule 10b5-1 plan, as indicated by the checked box on the cover of the submission.

What Was Disclosed

The filing disclosed two sales of Class A Common Stock by Asana's CEO and Director Daniel Mark Rogers totaling 451,112 shares across September 21 and 22, 2026, one tied to RSU tax obligations and one executed under a pre-established Rule 10b5-1 trading plan.