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TRUBAR Inc.

Consumer Defensive CA TRBR

1.64CAD
0.00(0%)

Last update at 2026-02-11T14:30:00Z

Day Range

1.641.64
LowHigh

52 Week Range

0.621.64
LowHigh

Fundamentals

  • Previous Close 1.64
  • Market Cap93.61M
  • Volume0
  • P/E Ratio-
  • Dividend Yield-%
  • EBITDA-3.50293M
  • Revenue TTM41.78M
  • Revenue Per Share TTM0.45
  • Gross Profit TTM 12.65M
  • Diluted EPS TTM-0.21

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Financials

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly
Date 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax -11.52986M -7.54288M -13.38087M -12.86861M
Minority interest - - - -
Net income -0.37701M -24.25455M -12.34886M -12.82461M
Selling general administrative 14.57M 10.05M 46.73M 18.18M
Selling and marketing expenses - - - -
Gross profit 13.27M 7.48M 44.56M 9.71M
Reconciled depreciation 1.53M 2.82M 4.73M 0.65M
Ebit - - - -
Ebitda - - - -
Depreciation and amortization - - - -
Non operating income net other - - - -
Operating income -2.92607M -5.48677M -9.27315M -8.68153M
Other operating expenses - - - -
Interest expense 0.93M 1.11M 1.40M 2.34M
Tax provision - 0.00000M -1.03200M -0.04400M
Interest income - 0.00593M 0.00018M 0.02M
Net interest income -1.06245M -1.35339M -1.39816M -2.32088M
Extraordinary items - - - -
Non recurring - - - -
Other items - - - -
Income tax expense - - - -
Total revenue 45.29M 26.77M 65.41M 15.63M
Total operating expenses 48.22M 32.26M 74.69M 24.31M
Cost of revenue 32.02M 19.29M 20.85M 5.92M
Total other income expense net -7.54134M -0.70272M -2.70955M -1.86620M
Discontinued operations - - - -
Net income from continuing ops -11.52986M -7.54288M -12.34886M -12.82461M
Net income applicable to common shares - - - -
Preferred stock and other adjustments - - - -
Breakdown 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly
Date 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 25.71M 19.54M 36.63M 21.81M
Intangible assets 0.02M 1.53M 6.32M 9.53M
Earning assets - - - -
Other current assets 0.12M 1.04M 4.49M -
Total liab 24.43M 27.18M 25.49M 23.86M
Total stockholder equity 1.65M -3.62671M 12.59M -0.65043M
Deferred long term liab - - - -
Other current liab 6.40M 0.36M 0.18M -
Common stock - - - -
Capital stock 61.05M 51.29M 45.41M 23.12M
Retained earnings -65.28429M -61.26322M -39.57009M -27.26944M
Other liab - - - -
Good will 3.90M 3.90M 14.83M 5.24M
Other assets - - - -
Cash 7.06M 2.33M 2.34M 2.23M
Cash and equivalents - - - -
Total current liabilities 24.10M 26.63M 24.47M 18.51M
Current deferred revenue - - - -
Net debt 0.45M 17.11M 16.81M 18.39M
Short term debt - - - -
Short long term debt 7.18M 18.89M 18.14M 16.31M
Short long term debt total - - - -
Other stockholder equity - - - -
Property plant equipment - - - -
Total current assets 21.79M 14.10M 15.14M 6.67M
Long term investments - - - -
Net tangible assets - - - -
Short term investments - - - -
Net receivables 10.25M 2.37M 4.62M 0.40M
Long term debt 0.33M 0.55M 1.02M 4.32M
Inventory 3.84M 6.17M 3.55M 1.98M
Accounts payable 10.38M 6.04M 4.92M 1.65M
Total permanent equity - - - -
Noncontrolling interest in consolidated entity - - - -
Temporary equity redeemable noncontrolling interests - - - -
Accumulated other comprehensive income - - - -
Additional paid in capital - - - -
Common stock total equity - - - -
Preferred stock total equity - - - -
Retained earnings total equity - - - -
Treasury stock - - - -
Accumulated amortization - - - -
Non currrent assets other - - 0.33M 0.33M
Deferred long term asset charges - - - -
Non current assets total 3.92M 5.44M 21.49M 15.14M
Capital lease obligations - - 0.00000M 0.03M
Long term debt total - - - -
Breakdown 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31
Type yearly yearly yearly yearly yearly
Date 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31
Investments -0.10335M -0.00391M 3.35M -0.71300M -
Change to liabilities - - - - -
Total cashflows from investing activities - - - - -
Net borrowings - - - - -
Total cash from financing activities 3.41M 3.33M 1.49M -0.37979M -
Change to operating activities - - - - -
Net income -0.37701M -24.25455M -12.34887M -12.82461M -2.20005M
Change in cash 4.73M -0.01280M 0.11M -6.07348M -
Begin period cash flow 2.33M 2.34M 2.23M 8.31M -
End period cash flow 7.06M 2.33M 2.34M 2.23M 8.31M
Total cash from operating activities 1.16M -3.35543M -4.76407M -4.98015M -
Issuance of capital stock 2.72M 5.00M 2.28M 0.00000M -
Depreciation 1.53M 2.82M 4.73M 0.65M -
Other cashflows from investing activities - - - - -
Dividends paid - - 0.00000M 0.00417M -
Change to inventory 1.86M -3.18708M -1.01453M -0.43198M -
Change to account receivables -8.73275M 0.35M -4.28804M -0.02454M -
Sale purchase of stock - - - - -
Other cashflows from financing activities - - - - -
Change to netincome - - - - -
Capital expenditures 0.02M 0.00000M 0.33M 0.00000M 0.00000M
Change receivables - - - - -
Cash flows other operating - - - - -
Exchange rate changes - - - - -
Cash and cash equivalents changes - - - - -
Change in working capital 1.69M -1.27230M -5.15507M -1.53839M -
Stock based compensation 1.29M 1.99M 4.73M 5.84M -
Other non cash items 0.90M 1.11M 2.12M 2.61M -
Free cash flow 1.14M -3.35543M -5.09388M -4.98015M -

Peer Comparison

Sector: Consumer Defensive Industry: Packaged Foods

Company Change (CAD) Price (CAD) Trailing PE (x) Forward PE (x) Price Sales TTM (x) Price to Book Value (x) Enterprise Value to Revenue (x) Enterprise Value to EBITDA (x)
TRBR
TRUBAR Inc.		 - -% 1.64 - 14.75 2.24 9.11 1.70 -5.4938
FRSH
The Fresh Factory B.C. Ltd.		 0.01 1.28% 0.79 - - 1.22 4.59 1.05 27.93
DTEA
DAVIDsTEA Inc.		 - -% 0.97 - - 0.43 0.27 0.06 -1.0459
IRO
Inter Rock Minerals Inc		 -0.05 4.59% 1.04 9.91 - 0.22 1.14 0.11 2.11
ESBL
Eshbal Functional Food Inc.		 - -% 0.13 17.50 - 1.09 4.00 1.23 11.73

Reports Covered

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Profile

TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025. TRUBAR Inc. is headquartered in Toronto, Canada.

TRUBAR Inc.

95 Wellington Street West, Toronto, ON, Canada, M5J 2N7

Key Executives

Name Title Year Born
Mr. J. R. Kingsley Ward B.A., B.Com. Executive Chairman 1964
Ms. Erica Groussman CEO & Director 1983
Diana Briceno Chief Executive Officer of NO BS NA
Ms. Laura Freimane CPA Chief Financial Officer NA
Ms. Claire Ughetto Senior VP of Operations NA
Fernando Massalin VP of Corporate Development & Investor Relations NA
Kate McDevitt Vice President of Sales NA
Natasha Port Vice President of Marketing NA
Ms. Erica Groussman CEO, President & Director 1983
Ms. Laura Freimane B.B.A., CPA CFO & Corporate Secretary NA

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