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Company price
5.5 USD -0.38 ( 6.46%)
Last update at 2026-10-27T13:30:00Z
VOLUME
28
Market Cap
369.99M

Momentum Score

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ASOS Plc, together with its subsidiaries, operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. The company sells fashion products under the ASOS Design, ASOS 4505, Collusion, ARRANGE, HIIT, Miss Selfridge, Topman, and Topshop brands. It also provides payment processing and brand management services; employs marketing and supply chain staff; and acts as a vehicle for issue of convertible bonds. The company was formerly known as asSeenonScreen Holdings PLC and changed its name to ASOS Plc in August 2003. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

Source: TradingView
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Day Price Range
5.50
Low
5.50
High
52 Week Price Range
2.49
Low
4.89
High

Momentum Score

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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

ASOS plc is a UK-based online fashion retailer serving young adults with own-label and third-party apparel and accessories via a global e-commerce platform. Long-term growth drivers include the shift to online and mobile shopping, international expansion and digital scale, which may benefit revenue and margin recovery.

The company faces material risks from intense competition in fast fashion, consumer discretionary cyclicality and spending weakness, currency and supply-chain pressures that affect margins, and execution risk in maintaining customer acquisition and returns costs.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
5.88
Dividend Yield
-
Revenue TTM
2477.80M
Revenue Per Share
20.77
Gross Profit TTM
1166.70M
Debt / Equity
3.43
ROE
-81.34%
Net Debt
420.80M
ROCE
-22.69%
Diluted EPS TTM
-3.37

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2025-08-31 2024-08-31 2023-08-31 2022-08-31 2021-08-31
Type yearly yearly yearly yearly yearly
Date 2025-08-31 2024-08-31 2023-08-31 2022-08-31 2021-08-31
Income before tax -281.60M -379.30M -296.70M -31.90M 177.10M
Minority interest - - - - 0.00M
Net income -298.40M -338.70M -223.10M -30.80M 128.40M
Selling general administrative 937.60M 1170.30M 1164.70M 1224.20M 1076.80M
Selling and marketing expenses 262.30M 326.10M 429.70M 523.70M 509.50M
Gross profit 1166.70M 1162.50M 1459.00M 1717.50M 1776.40M
Reconciled depreciation 166.90M 172.30M 172.50M 149.80M 135.50M
Ebit -207.50M -319.90M -139.10M -8.90M 190.10M
Ebitda -40.60M -147.60M 33.40M 140.90M 325.80M
Depreciation and amortization 166.90M 172.30M 172.50M 149.80M 135.70M
Operating income -212.30M -331.90M -248.50M -8.90M 190.10M
Other operating expenses 2690.10M 3237.70M 3693.60M 3946.30M 3720.40M
Interest expense 74.10M 59.40M 53.20M 23.00M 13.20M
Tax provision 16.80M -40.60M -73.60M -1.10M 48.70M
Interest income 4.80M 12.00M 5.00M 0.90M 0.20M
Net interest income -69.30M -47.40M -48.20M -22.10M -13.00M
Income tax expense 16.80M -40.60M -73.60M -1.10M 48.70M
Total revenue 2477.80M 2905.80M 3549.50M 3936.50M 3910.50M
Total operating expenses 1379.00M 1494.40M 1603.10M 1727.30M 1586.30M
Cost of revenue 1311.10M 1743.30M 2090.50M 2219.00M 2134.10M
Total other income expense net -69.30M -47.40M -48.20M -23.00M -13.00M
Net income from continuing ops -298.40M -338.70M -223.10M -30.80M 128.40M
Net income applicable to common shares - - - -30.80M 128.40M
Breakdown 2025-08-31 2024-08-31 2023-08-31 2022-08-31 2021-08-31
Type yearly yearly yearly yearly yearly
Date 2025-08-31 2024-08-31 2023-08-31 2022-08-31 2021-08-31
Total assets 1672.10M 2271.20M 2625.60M 2996.90M 2884.50M
Intangible assets 438.40M 478.80M 665.30M 648.70M 619.10M
Other current assets 16.50M 243.20M - 152.60M 89.90M
Total liab 1459.70M 1749.90M 1758.90M 1982.00M 1850.50M
Total stockholder equity 212.40M 521.30M 866.70M 1014.90M 1034.00M
Other current liab 476.30M 558.30M 617.10M 21.00M 14.20M
Common stock 4.20M 4.20M 4.20M 3.50M 3.50M
Capital stock 4.20M - 4.20M 3.50M 3.50M
Retained earnings -118.00M 132.60M 466.80M 681.20M 711.90M
Other liab - - - 111.70M 88.10M
Good will 35.20M 35.20M 35.20M 35.20M 33.10M
Other assets - - - 27.00M 13.40M
Cash 307.30M 382.90M 353.30M 323.00M 662.70M
Total current liabilities 757.40M 714.00M 715.20M 1040.00M 998.00M
Net debt 420.80M 594.80M 648.50M 533.00M 129.40M
Short term debt 123.90M 28.80M 26.80M 25.70M 27.70M
Short long term debt 96.40M - 1.50M 1.40M 3.80M
Short long term debt total 728.10M 977.70M 1001.80M 856.00M 792.10M
Other stockholder equity 322.60M 384.50M 395.70M 330.20M 318.60M
Property plant equipment - - - 732.00M 659.20M
Total current assets 775.30M 1146.40M 1234.50M 1554.00M 1559.70M
Net tangible assets - - - 331.00M 381.80M
Net receivables 49.20M - 81.40M 111.20M 57.90M
Long term debt 407.20M - 671.30M 474.50M 459.40M
Inventory 402.30M 520.30M 768.00M 1078.40M 807.10M
Accounts payable 122.70M 108.10M 71.30M 993.30M 956.10M
Accumulated other comprehensive income 3.60M - - - -
Non currrent assets other 0.05M 11.10M 15.00M 27.00M 13.40M
Non current assets total 896.80M 1124.80M 1391.10M 1442.90M 1324.80M
Capital lease obligations 224.50M - 329.00M 380.10M 328.90M
Breakdown 2025-08-31 2024-08-31 2023-08-31 2022-08-31 2021-08-31
Type yearly yearly yearly yearly yearly
Date 2025-08-31 2024-08-31 2023-08-31 2022-08-31 2021-08-31
Investments 54.50M -122.20M -173.40M -182.00M -443.20M
Change to liabilities - - - 20.20M 150.60M
Total cashflows from investing activities 47.31M -122.20M - -182.00M -443.20M
Net borrowings -210.70M -0.50M - -26.30M 489.00M
Total cash from financing activities -237.92M -68.60M 189.10M -37.40M 483.40M
Net income -212.30M -331.90M -248.50M -9.80M 190.10M
Change in cash -72.10M 37.70M 30.30M -339.70M 255.20M
Begin period cash flow 391.00M 353.30M 323.00M 662.70M 407.50M
End period cash flow 318.90M 391.00M 353.30M 323.00M 662.70M
Total cash from operating activities 121.13M 228.00M 16.40M -120.40M 215.10M
Issuance of capital stock - 0.00M 77.60M - 0.00M
Depreciation 166.90M 172.30M 172.50M 149.80M 135.50M
Other cashflows from investing activities 55.21M -85.80M - 0.90M 0.30M
Change to inventory 118.00M 247.70M 310.40M -258.70M -226.70M
Change to account receivables 4.30M 22.90M - -34.20M 1.90M
Other cashflows from financing activities -27.22M -68.10M 363.20M -37.40M 483.40M
Change to netincome - - - 33.30M 25.40M
Capital expenditures 85.90M 133.50M 177.90M 182.90M 157.10M
Change in working capital 75.60M 254.80M 35.00M -272.70M -74.20M
Stock based compensation 3.70M 3.40M 5.20M 0.60M 7.60M
Other non cash items 87.23M 129.40M 1.80M 11.70M -7.00M
Free cash flow 73.20M 94.50M -161.50M -303.30M 58.00M

Peer Comparison*

Sector: Consumer Cyclical Industry: Internet Retail

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
ASOMY
ASOS plc PK
-0.38
6.46%
5.50 - 0.19 0.15 1.27 0.27 10.92
AMZN
Amazon.com Inc
4.01
1.61%
253.10 34.61 30.77 3.75 6.54 3.79 16.44
BABAF
Alibaba Group Holding Ltd
-0.19
1.52%
12.35 24.65 20.62 0.33 2.20 2.17 16.99
BABA
Alibaba Group Holding Ltd
-0.01
0.01%
100.24 24.68 20.58 0.33 2.20 2.17 16.98
PDD
PDD Holdings Inc.
0.27
0.35%
78.40 20.54 13.26 0.62 5.93 0.50 1.74

Profile*

ASOS plc PK

ASOS Plc, together with its subsidiaries, operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. The company sells fashion products under the ASOS Design, ASOS 4505, Collusion, ARRANGE, HIIT, Miss Selfridge, Topman, and Topshop brands. It also provides payment processing and brand management services; employs marketing and supply chain staff; and acts as a vehicle for issue of convertible bonds. The company was formerly known as asSeenonScreen Holdings PLC and changed its name to ASOS Plc in August 2003. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

Greater London House, London, United Kingdom, NW1 7FB

44 20 7756 1000

2800

Name Title Year Born
Mr. Jose Antonio Ramos Calamonte CEO & Director 1972
Mr. Nicholas Jon Robertson Founder & Non-Exec. Director NA
Mr. Mathew James Dunn Exec. Officer 1974
Dr. Kathryn Mecklenburgh Interim Chief Financial Officer NA
Mr. Cliff Cohen Chief Technology Officer NA
Taryn Rosekilly Director of Investor Relations NA
Ms. Anna Suchopar Gen. Counsel & Company Sec. NA
Ms. Caroline Ross Interim Chief People Officer NA
Mr. Patrik Silén Chief Strategy Officer NA
Ms. Vanessa Spence Head of Design NA

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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