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Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
Source: TradingView
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Betterware de México sells household organization and home products primarily through a network of independent distributors supplemented by digital sales channels. Long-term growth may be supported by rising e-commerce adoption, expansion of its distributor base in Mexico and Latin America, and product-mix and private-label initiatives, which could appeal to investors seeking branded consumer-product exposure.
Key risks include sensitivity to consumer discretionary spending and economic cycles in Mexico, intense competition from mass retailers and online marketplaces, supply-chain and currency pressures, and execution and regulatory risks tied to its direct-sales model.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
| Income before tax | 1180.78M | 1431.12M | 1213.34M | 2678.46M | 881.13M |
| Minority interest | 0.21M | 3.42M | 2.59M | 3.71M | - |
| Net income | 711.73M | 1049.46M | 735.14M | 1826.79M | 338.36M |
| Selling general administrative | 2004.62M | 2908.95M | 2577.38M | 1195.51M | 664.68M |
| Selling and marketing expenses | 4841.70M | 4053.54M | 3384.04M | 1728.36M | 1184.38M |
| Gross profit | 9580.53M | 9308.25M | 7838.14M | 5640.50M | 3969.41M |
| Reconciled depreciation | 392.19M | 404.13M | 358.11M | 81.91M | 43.69M |
| Ebit | 1820.49M | 2251.38M | 1854.86M | 2716.64M | 2120.36M |
| Ebitda | 2212.67M | 2626.52M | 2241.65M | 2824.41M | 2174.90M |
| Depreciation and amortization | 392.19M | 375.13M | 386.79M | 107.78M | 54.54M |
| Operating income | 1686.21M | 2345.77M | 1854.86M | 2716.64M | 2120.36M |
| Other operating expenses | 12414.55M | 10663.74M | 9622.51M | 7323.03M | 5140.05M |
| Interest expense | 639.71M | 820.26M | 543.32M | 74.63M | 80.25M |
| Tax provision | 469.26M | 301.93M | 480.79M | 855.38M | 542.77M |
| Interest income | 22.82M | 45.24M | 28.69M | 25.87M | 10.93M |
| Net interest income | -616.89M | -777.46M | -514.63M | -48.75M | -69.32M |
| Income tax expense | 469.26M | 384.38M | 480.79M | 855.38M | 542.77M |
| Total revenue | 14100.76M | 13009.51M | 11499.23M | 10039.67M | 7260.41M |
| Total operating expenses | 7894.33M | 6962.49M | 5961.42M | 2923.87M | 1849.06M |
| Cost of revenue | 4520.22M | 3701.26M | 3661.08M | 4399.16M | 3290.99M |
| Total other income expense net | -505.43M | -914.64M | -641.52M | -38.18M | -1239.23M |
| Net income from continuing ops | 711.52M | 889.88M | 732.55M | 1823.08M | 338.36M |
| Net income applicable to common shares | - | - | 735.14M | 1826.79M | 338.36M |
| Breakdown | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
| Total assets | 10453.77M | 11088.14M | 11378.53M | 5385.23M | 4413.76M |
| Intangible assets | 1570.22M | 1649.95M | 1673.48M | 369.76M | 319.36M |
| Other current assets | 595.48M | 230.69M | 471.13M | 83.11M | 130.42M |
| Total liab | 9291.12M | 9615.13M | 10311.87M | 4056.76M | 3491.87M |
| Total stockholder equity | 1164.37M | 1474.65M | 1065.47M | 1313.82M | 921.89M |
| Other current liab | 1269.01M | 47.92M | 1335.49M | 55.30M | 295.12M |
| Common stock | 321.31M | 321.31M | 321.31M | 295.00M | 281.72M |
| Capital stock | 321.31M | 321.31M | 321.31M | 295.00M | 281.72M |
| Retained earnings | 892.40M | 1188.90M | 779.94M | 990.10M | 640.17M |
| Other liab | - | - | 1067.16M | 100.02M | 83.82M |
| Good will | 1599.72M | 1599.72M | 1575.13M | 371.07M | 348.44M |
| Other assets | - | - | 434.54M | 4.27M | 23.38M |
| Cash | 296.56M | 549.73M | 686.15M | 1175.20M | 649.82M |
| Total current liabilities | 4264.49M | 3826.24M | 3246.20M | 2462.70M | 2867.40M |
| Current deferred revenue | - | 1362.46M | - | 388.23M | 380.05M |
| Net debt | 4872.98M | 4954.67M | 5754.44M | 353.07M | 4.43M |
| Short term debt | 766.34M | 625.83M | 442.07M | 34.23M | 113.60M |
| Short long term debt | 656.08M | 508.73M | 230.42M | 28.12M | 105.91M |
| Short long term debt total | 5169.54M | 5504.40M | 6440.58M | 1528.27M | 654.25M |
| Other stockholder equity | -25.26M | - | -43.29M | 28.13M | 0.72M |
| Property plant equipment | - | 2910.35M | 3266.94M | 1086.88M | 816.01M |
| Total current assets | 4628.74M | 3992.09M | 4427.21M | 3552.75M | 2906.57M |
| Long term investments | - | 0.00M | 1.24M | 0.50M | - |
| Net tangible assets | - | - | -2183.13M | 572.98M | 254.09M |
| Net receivables | 1231.61M | 1102.02M | 1085.49M | 836.77M | 757.81M |
| Long term debt | 4168.86M | 4622.69M | 5918.26M | 1482.26M | 523.97M |
| Inventory | 2505.09M | 2030.53M | 2111.09M | 1339.38M | 1274.03M |
| Accounts payable | 2157.95M | 1790.03M | 1468.64M | 1984.93M | 2078.63M |
| Accumulated other comprehensive income | -24.08M | -35.56M | 7.51M | 0.58M | -0.72M |
| Common stock total equity | - | - | - | - | 281.72M |
| Non currrent assets other | 14.50M | 53.76M | 115.38M | 4.27M | 5.77M |
| Non current assets total | 5825.03M | 7096.05M | 6951.32M | 1832.48M | 1507.19M |
| Capital lease obligations | 344.60M | 372.98M | 291.91M | 17.88M | 24.38M |
| Breakdown | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
| Investments | -31.91M | -27.71M | -4810.53M | -8.81M | -631.40M |
| Change to liabilities | - | - | -828.62M | -46.06M | 1604.59M |
| Total cashflows from investing activities | -31.91M | -65.33M | -4810.53M | -376.03M | -631.40M |
| Net borrowings | -447.86M | -1257.96M | 4621.90M | 847.61M | -53.73M |
| Total cash from financing activities | -2045.02M | -2567.36M | 3055.46M | -620.40M | -740.58M |
| Change to operating activities | - | - | -56.94M | 48.86M | 6.80M |
| Net income | 711.52M | 1049.46M | 732.55M | 1823.08M | 338.36M |
| Change in cash | -253.17M | -265.91M | -489.05M | 525.38M | 436.12M |
| Begin period cash flow | 549.73M | 815.64M | 1175.20M | 649.82M | 213.70M |
| End period cash flow | 296.56M | 549.73M | 686.15M | 1175.20M | 649.82M |
| Total cash from operating activities | 1823.75M | 2366.78M | 1266.02M | 1521.81M | 1832.85M |
| Issuance of capital stock | - | - | 0.00M | 0.00M | 250.29M |
| Depreciation | 392.19M | 375.13M | 358.11M | 81.91M | 43.61M |
| Other cashflows from investing activities | 190.42M | 65.74M | 43.38M | 29.85M | -31.98M |
| Dividends paid | 998.05M | 648.74M | -949.61M | -1400.00M | -830.00M |
| Change to inventory | -470.96M | 92.14M | 236.06M | -63.11M | -928.47M |
| Change to account receivables | -60.78M | -101.44M | 305.21M | -86.81M | -510.11M |
| Sale purchase of stock | 0.00M | -0.06M | -25.26M | - | - |
| Other cashflows from financing activities | -603.39M | -660.67M | 5227.14M | 1432.65M | 1621.44M |
| Change to netincome | - | - | 1059.59M | 539.70M | 1793.72M |
| Capital expenditures | 222.33M | 131.07M | 169.65M | 421.48M | 713.65M |
| Change in working capital | -312.23M | 261.99M | -344.29M | -147.13M | 167.69M |
| Stock based compensation | -8.89M | 4.19M | 5.93M | -1099.40M | 32.91M |
| Other non cash items | 571.91M | 291.62M | 32.93M | 7.98M | 707.50M |
| Free cash flow | 1601.42M | 2235.71M | 1096.36M | 1100.33M | 1119.20M |
Sector: Consumer Cyclical Industry: Specialty Retail
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| BWMX Betterware de México, S.A.P.I. de C.V. |
0.20 1.19% |
16.95 | 11.40 | 7.86 | 0.05 | 8.92 | 1.13 | 6.06 |
| ANCTF Alimentation Couchen Tard Inc A |
-1.01 1.71% |
57.93 | 17.19 | 18.25 | 0.65 | 3.25 | 0.82 | 9.12 |
| CASY Caseys General Stores Inc |
-6.39 0.91% |
697.54 | 44.85 | 39.84 | 1.71 | 7.50 | 1.84 | 22.43 |
| ULTA Ulta Beauty Inc |
1.55 0.25% |
626.88 | 19.96 | 19.68 | 1.80 | 8.87 | 1.99 | 13.26 |
| TSCO Tractor Supply Company |
-0.29 0.89% |
32.24 | 17.20 | 14.99 | 1.09 | 6.70 | 1.52 | 12.94 |
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
Luis Enrique Williams 549, Zapopan, JA, Mexico, 45145
52 33 3836 0500
2441
| Name | Title | Year Born |
|---|---|---|
| Mr. Luis Germán Campos Orozco | Exec. Chairman | 1953 |
| Mr. Andres Campos Chevallier | CEO & Director | 1984 |
| Ms. Diana Karina Jones Villalpando | Chief Financial Officer | 1983 |
| Mr. Alejandro Ulloa | Chief Financial Officer | NA |
| Mr. Luis Lozada | Chief Operating Officer | 1982 |
| Mr. Mauricio Alvarez | Corp. Chief Information Officer | 1970 |
| Mr. Carlos Doormann | Corp. Chief Investor Relations & Strategy Projects | 1971 |
| Mr. Santiago Campos Chevallier | Director of Innovation & Communication and Director | 1992 |
| Mr. Juan Luis Toscano | Corp. Chief Talent Officer | 1964 |
| Ms. Rebeca Figueroa | Chief Commercial Model Officer | 1990 |
Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
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