18889881171
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American Rebel Holdings Inc

Consumer Cyclical US AREB

1.76USD
-0.1(5.38%)

Last update at 2025-06-13T16:56:00Z

Day Range

1.701.80
LowHigh

52 Week Range

0.216.49
LowHigh

Fundamentals

  • Previous Close 1.86
  • Market Cap2.24M
  • Volume165926
  • P/E Ratio-
  • Dividend Yield-%
  • EBITDA-7.83541M
  • Revenue TTM16.23M
  • Revenue Per Share TTM5.57
  • Gross Profit TTM 1.94M
  • Diluted EPS TTM-3.89

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Analyst Recommendations

Financials

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Type yearly yearly yearly yearly yearly
Date 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Income before tax -7.14315M -6.09894M -5.98108M -7.60207M -2.00170M
Minority interest - - - - 0.00000M
Net income -8.51991M -8.16073M -8.27404M -9.20392M -2.00170M
Selling general administrative 5.70M 2.98M 2.30M 5.15M 0.99M
Selling and marketing expenses 0.51M 0.17M 0.39M 0.63M 0.71M
Gross profit 1.94M 0.17M 0.30M 0.16M 0.08M
Reconciled depreciation 0.05M 0.00364M 0.06M 0.06M 0.06M
Ebit -5.06329M -3.31144M -2.77192M -6.00022M -1.71169M
Ebitda -5.00762M -3.30780M -2.71020M -5.93819M -1.64967M
Depreciation and amortization 0.06M 0.00364M 0.06M 0.06M 0.06M
Non operating income net other - - - - 0.00000M
Operating income -5.06329M -3.31144M -2.77192M -6.00022M -1.71170M
Other operating expenses 13.51M 4.30M 4.03M 6.54M 1.84M
Interest expense 0.71M 2.06M 2.29M 1.60M 0.29M
Tax provision 0.00000M 0.00000M 0.00000M 0.00000M 0.00000M
Interest income 0.00558M - - - -
Net interest income -0.70311M -2.06178M -2.29296M -1.60185M -0.29001M
Extraordinary items - - - - 0.00000M
Non recurring - - - - 0.00000M
Other items - - - - 0.00000M
Income tax expense 1.38M 2.06M 2.29M 1.60M 0.29M
Total revenue 8.45M 0.99M 1.26M 0.54M 0.13M
Total operating expenses 7.00M 3.49M 3.08M 6.16M 1.79M
Cost of revenue 6.51M 0.81M 0.95M 0.38M 0.06M
Total other income expense net -2.07987M -2.78750M -3.20916M -1.60185M -0.29001M
Discontinued operations - - - - 0.00000M
Net income from continuing ops -7.14315M -6.09894M -5.98108M -7.60207M -2.00170M
Net income applicable to common shares -7.14315M -6.09894M -5.98108M -7.60207M -2.00170M
Preferred stock and other adjustments - - - - 0.00000M
Breakdown 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Type yearly yearly yearly yearly yearly
Date 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Total assets 14.65M 16.56M 0.97M 1.12M 1.87M
Intangible assets - - - - -
Earning assets - - - - -
Other current assets 0.19M 0.52M 0.16M 0.19M 0.63M
Total liab 7.65M 5.21M 5.14M 6.13M 4.82M
Total stockholder equity 7.00M 11.35M -4.17038M -5.01244M -2.94702M
Deferred long term liab - - - - -
Other current liab 0.27M 0.10M 1.03M 0.54M 0.68M
Common stock 0.00901M 0.02M 0.00160M 0.07M 0.04M
Capital stock 0.00920M 0.02M 0.00197M 0.07M 0.04M
Retained earnings -45.21359M -34.11281M -26.96966M -20.87071M -14.88963M
Other liab - - - - -
Good will 2.00M 4.20M - - -
Other assets 0.00000M 0.02M - 0.00684M 0.00684M
Cash 1.15M 0.36M 0.02M 0.06M 0.13M
Cash and equivalents - - - - -
Total current liabilities 6.75M 4.22M 5.14M 5.84M 4.61M
Current deferred revenue 0.00000M - - - -
Net debt 4.26M 2.22M 4.09M 5.53M 4.01M
Short term debt 4.50M 1.60M 4.11M 5.30M 3.93M
Short long term debt 3.46M 0.60M 4.11M 5.30M 3.93M
Short long term debt total 5.40M 2.58M 4.11M 5.59M 4.14M
Other stockholder equity 52.21M 45.45M 22.80M 15.79M 11.90M
Property plant equipment - 2.43M 0.00090M 0.00527M 0.07M
Total current assets 10.26M 9.91M 0.97M 1.11M 1.80M
Long term investments - - 0.00000M 0.00000M -
Net tangible assets - 7.15M -4.17075M -5.01244M -2.94702M
Short term investments - - - - -
Net receivables 2.82M 1.61M 0.10M 0.18M 0.23M
Long term debt - - - 0.30M 0.21M
Inventory 6.10M 7.42M 0.69M 0.68M 0.81M
Accounts payable 1.98M 2.52M 1.03M 0.54M 0.68M
Total permanent equity - - - - -
Noncontrolling interest in consolidated entity - - - - -
Temporary equity redeemable noncontrolling interests - - - - -
Accumulated other comprehensive income -0.00901M - - - -
Additional paid in capital - - - - -
Common stock total equity - - - - -
Preferred stock total equity - - - - -
Retained earnings total equity - - - - -
Treasury stock - - - - -
Accumulated amortization - - - - -
Non currrent assets other 0.08M - - - 0.07M
Deferred long term asset charges - - - - -
Non current assets total 4.39M 6.65M 0.00090M 0.01M 0.07M
Capital lease obligations 1.95M 1.98M - - -
Long term debt total - - - - -
Breakdown 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Type yearly yearly yearly yearly yearly
Date 2022-12-31 2021-12-31 2020-12-31 2019-12-31 2018-12-31
Investments -10.26831M 0.00000M 0.00000M 0.00000M 0.00000M
Change to liabilities -0.05004M 0.30M 0.07M 0.64M 0.32M
Total cashflows from investing activities -10.26831M -10.26831M -10.26831M -10.26831M 0.00000M
Net borrowings -2.63396M 0.03M 1.90M 2.29M 1.06M
Total cash from financing activities 17.44M 0.80M 1.90M 2.29M 1.39M
Change to operating activities -0.03429M -0.00801M 0.25M -0.42550M 0.00927M
Net income -7.14315M -6.09894M -5.98108M -7.60207M -2.00170M
Change in cash 0.34M -0.04329M -0.07076M 0.11M -0.05117M
Begin period cash flow 0.02M 0.06M 0.13M 0.02M 0.07M
End period cash flow 0.36M 0.02M 0.06M 0.13M 0.02M
Total cash from operating activities -6.82814M -0.84784M -1.97464M -2.17765M -1.43620M
Issuance of capital stock 9.60M 0.77M 0.00000M 0.00350M 0.33M
Depreciation 0.05M 0.00364M 0.06M 0.06M 0.06M
Other cashflows from investing activities - - - - 0.00000M
Dividends paid - - - - 0.00000M
Change to inventory -2.28970M -0.00415M 0.12M -0.03696M -0.04092M
Change to account receivables 0.61M 0.08M 0.05M -0.22821M -0.00068M
Sale purchase of stock - - - - 0.00000M
Other cashflows from financing activities 10.44M 2.28M 2.92M 2.47M 1.25M
Change to netincome 1.03M 3.48M 2.79M 3.49M 0.34M
Capital expenditures 0.02M 0.02M 0.02M 0.02M 0.00000M
Change receivables - - - - 0.00000M
Cash flows other operating - - - - 0.00000M
Exchange rate changes - - - - 0.00000M
Cash and cash equivalents changes - - - - 0.00000M
Change in working capital -1.76407M 0.51M 0.45M -0.13889M 0.11M
Stock based compensation 1.03M 3.48M 2.79M 3.49M 0.34M
Other non cash items 1.00M 1.26M 0.71M 2.01M 0.05M
Free cash flow -6.84902M -0.84784M -1.97464M -2.17765M -1.43620M

Peer Comparison

Sector: Consumer Cyclical Industry: Footwear & Accessories

Company Change (USD) Price (USD) Trailing PE (x) Forward PE (x) Price Sales TTM (x) Price to Book Value (x) Enterprise Value to Revenue (x) Enterprise Value to EBITDA (x)
AREB
American Rebel Holdings Inc		 -0.1 5.38% 1.76 - - 0.14 0.16 0.31 -1.169
NKE
Nike Inc		 -0.75 1.19% 62.05 31.59 32.68 3.59 13.23 3.66 28.05
ADDDF
Adidas AG		 -5.86 2.44% 234.50 108.41 31.25 1.98 8.21 2.02 22.24
ADDYY
Adidas AG ADR		 -2.69 2.27% 115.96 101.71 31.75 2.00 8.35 2.05 22.50
DECK
Deckers Outdoor Corporation		 -2.12 1.97% 105.58 30.03 26.18 4.62 10.04 4.47 20.56

Reports Covered

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Profile

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

American Rebel Holdings Inc

909 18th Avenue South, Nashville, KS, United States, 37212

Key Executives

Name Title Year Born
Mr. Charles A. Ross Jr. CEO, Treasurer, Sec. & Chairman 1966
Mr. Douglas Edward Grau Pres, Interim Principal Accounting Officer & Director 1964
Mr. Ronald A. Smith Chief Operating Officer 1961
Mr. Nathan Findley Pres of American Rebel Safes 1977
Mr. Charles A. Ross Jr. CEO, Treasurer, Secretary & Chairman 1966
Mr. Douglas Edward Grau President & Interim Principal Accounting Officer 1964
Mr. Corey A. Lambrecht COO & Director 1970
Mr. Nathan Findley President of American Rebel Safes 1977

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