Section 1: Company Fundamentals
Company Overview and Performance summary
Company Overview:
Heineken NV (OTC: HEINY) is a Netherlands-based company primarily engaged in brewing and selling beer and other beverages. The product range of HEINEKEN mainly consists of beer, soft drinks and cider. The Company operates through five reportable segments: Africa, Middle East & Eastern Europe; Americas; Asia Pacific, Europe, and Head Office and Other/eliminations. The Africa, Middle East and Eastern Europe segment includes brands, such as Heineken, Primus, Amstel, Walia and Goldberg.
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