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AAPL 214.0 0.2389% MSFT 388.7 0.036% NVDA 119.53 -1.7589% GOOGL 164.29 -0.7251% GOOG 166.57 -0.6264% AMZN 195.74 -1.1164% META 604.9 -0.4444% AVGO 194.5 -0.5319% LLY 824.76 1.3866% TSLA 238.01 -4.7884% TSM 176.24 1.235% V 334.55 0.8288% JPM 233.93 0.641% UNH 499.02 2.1222% NVO 80.15 3.8885% WMT 87.46 2.4722% LVMUY 133.7 1.1576% XOM 113.76 1.6622% LVMHF 671.5 1.3279% MA 531.99 0.8244%
AAPL 214.0 0.2389% MSFT 388.7 0.036% NVDA 119.53 -1.7589% GOOGL 164.29 -0.7251% GOOG 166.57 -0.6264% AMZN 195.74 -1.1164% META 604.9 -0.4444% AVGO 194.5 -0.5319% LLY 824.76 1.3866% TSLA 238.01 -4.7884% TSM 176.24 1.235% V 334.55 0.8288% JPM 233.93 0.641% UNH 499.02 2.1222% NVO 80.15 3.8885% WMT 87.46 2.4722% LVMUY 133.7 1.1576% XOM 113.76 1.6622% LVMHF 671.5 1.3279% MA 531.99 0.8244%

Home » Glossary

Early Adopter

Updated on August 29, 2023

An early adopter (aka lighthouse customer) is typically an early customer of any particular company or technology. The term was first coined in the theory of Diffusion of Innovations from Everett M. Rogers. Early adopters help the companies to better understand the willingness of the customer to consume or use the products.

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