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AAPL 200.275 3.6835% MSFT 366.73 2.1191% NVDA 98.7901 1.94% GOOGL 151.18 2.3769% GOOG 153.648 2.5277% AMZN 173.255 3.5471% META 499.7028 3.1038% AVGO 169.28 1.8471% LLY 825.56 0.9217% TSLA 238.2263 4.7149% TSM 151.7625 2.6393% V 331.98 3.7113% JPM 235.695 2.9281% UNH 424.8971 -0.1018% NVO 59.54 2.0744% WMT 94.87 2.662% LVMUY 111.52 2.5943% XOM 108.17 2.6768% LVMHF 558.93 2.6728% MA 527.65 3.5989%
AAPL 200.275 3.6835% MSFT 366.73 2.1191% NVDA 98.7901 1.94% GOOGL 151.18 2.3769% GOOG 153.648 2.5277% AMZN 173.255 3.5471% META 499.7028 3.1038% AVGO 169.28 1.8471% LLY 825.56 0.9217% TSLA 238.2263 4.7149% TSM 151.7625 2.6393% V 331.98 3.7113% JPM 235.695 2.9281% UNH 424.8971 -0.1018% NVO 59.54 2.0744% WMT 94.87 2.662% LVMUY 111.52 2.5943% XOM 108.17 2.6768% LVMHF 558.93 2.6728% MA 527.65 3.5989%

Home » Glossary

Early Adopter

Updated on August 29, 2023

An early adopter (aka lighthouse customer) is typically an early customer of any particular company or technology. The term was first coined in the theory of Diffusion of Innovations from Everett M. Rogers. Early adopters help the companies to better understand the willingness of the customer to consume or use the products.

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