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AAPL 213.49 1.8171% MSFT 388.56 2.5847% NVDA 121.67 5.2691% GOOGL 165.49 1.6773% GOOG 167.62 1.7544% AMZN 197.95 2.094% META 607.6 2.963% AVGO 195.54 2.1844% LLY 813.48 1.4757% TSLA 249.98 3.8641% TSM 174.09 1.457% V 331.8 0.9892% JPM 232.44 3.2195% UNH 488.65 1.4807% NVO 77.15 1.6603% WMT 85.35 1.0059% LVMUY 132.18 1.865% XOM 111.9 2.9723% LVMHF 662.0 1.0687% MA 527.64 1.5024%
AAPL 213.49 1.8171% MSFT 388.56 2.5847% NVDA 121.67 5.2691% GOOGL 165.49 1.6773% GOOG 167.62 1.7544% AMZN 197.95 2.094% META 607.6 2.963% AVGO 195.54 2.1844% LLY 813.48 1.4757% TSLA 249.98 3.8641% TSM 174.09 1.457% V 331.8 0.9892% JPM 232.44 3.2195% UNH 488.65 1.4807% NVO 77.15 1.6603% WMT 85.35 1.0059% LVMUY 132.18 1.865% XOM 111.9 2.9723% LVMHF 662.0 1.0687% MA 527.64 1.5024%

Home » Glossary

Early Adopter

Updated on August 29, 2023

An early adopter (aka lighthouse customer) is typically an early customer of any particular company or technology. The term was first coined in the theory of Diffusion of Innovations from Everett M. Rogers. Early adopters help the companies to better understand the willingness of the customer to consume or use the products.

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