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Last update at 2024-04-25T20:00:00Z
| Breakdown | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Income before tax | -580.30800M | -154.00400M | 548.85M | 348.27M | 335.72M |
| Minority interest | -42.91600M | -13.86700M | 31.58M | 31.04M | 17.47M |
| Net income | -606.78800M | -209.26300M | 425.99M | 281.30M | 269.71M |
| Selling general administrative | 371.47M | 525.80M | 224.04M | 215.66M | 154.84M |
| Selling and marketing expenses | 2674.36M | 2549.84M | 2130.67M | 1815.64M | 1338.97M |
| Gross profit | 3424.93M | 3458.56M | 3266.14M | 2825.66M | 2095.88M |
| Reconciled depreciation | 196.54M | 206.94M | 151.72M | 120.10M | 72.17M |
| Ebit | 33.29M | -136.97200M | 558.68M | 306.17M | 291.62M |
| Ebitda | 92.26M | 69.96M | 600.05M | 426.27M | 363.79M |
| Depreciation and amortization | 58.97M | 206.94M | 41.37M | 120.10M | 72.17M |
| Non operating income net other | - | - | - | 0.00000M | 0.00000M |
| Operating income | 33.29M | -136.97200M | 558.68M | 306.17M | 355.77M |
| Other operating expenses | 8354.19M | 9389.24M | 8292.89M | 6894.54M | 5037.26M |
| Interest expense | 56.92M | 56.85M | 66.12M | 61.32M | 13.06M |
| Tax provision | 26.48M | 55.26M | 127.79M | 71.14M | 64.95M |
| Interest income | 45.82M | 62.94M | 41.37M | 42.61M | 8.02M |
| Net interest income | -11.10100M | 6.10M | -24.75100M | -18.70200M | -5.04100M |
| Extraordinary items | - | - | - | 0.00000M | 0.00000M |
| Non recurring | - | - | - | 0.00000M | 0.00000M |
| Other items | - | - | - | 0.00000M | 0.00000M |
| Income tax expense | 26.48M | 55.26M | 127.79M | 71.14M | 64.95M |
| Total revenue | 8400.63M | 9396.26M | 8851.56M | 7278.19M | 5393.04M |
| Total operating expenses | 3378.49M | 3451.54M | 2707.47M | 2442.01M | 1740.11M |
| Cost of revenue | 4975.70M | 5937.70M | 5585.42M | 4452.53M | 3297.15M |
| Total other income expense net | -613.59500M | -17.03200M | -9.82600M | 42.10M | -15.01200M |
| Discontinued operations | - | - | - | 0.00000M | 0.00000M |
| Net income from continuing ops | -610.37400M | -205.96300M | 426.53M | 281.89M | 269.77M |
| Net income applicable to common shares | - | -219.83000M | 425.99M | 281.30M | 269.71M |
| Preferred stock and other adjustments | - | - | - | 0.00000M | 0.00000M |
| Breakdown | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Total assets | 10122.47M | 12318.98M | 10474.69M | 7096.60M | 4015.82M |
| Intangible assets | 350.21M | 435.73M | 187.91M | 193.61M | 175.99M |
| Earning assets | - | - | - | - | - |
| Other current assets | 554.41M | 572.77M | 438.21M | 387.71M | 286.15M |
| Total liab | 4446.13M | 5837.63M | 4341.09M | 4506.08M | 1820.81M |
| Total stockholder equity | 4084.16M | 5938.98M | 6111.02M | 2568.73M | 2177.54M |
| Deferred long term liab | - | - | - | 0.00000M | 0.00000M |
| Other current liab | 1346.70M | 1122.63M | 1043.50M | 645.14M | 381.04M |
| Common stock | 0.12M | 0.13M | 0.14M | 0.12M | 0.11M |
| Capital stock | 0.12M | 0.13M | 0.14M | 0.12M | 0.11M |
| Retained earnings | -228.16500M | 425.12M | 952.00M | 526.01M | 244.71M |
| Other liab | - | 177.51M | 2.54M | 2.93M | 3.32M |
| Good will | 336.33M | 397.90M | 13.57M | 13.57M | 13.16M |
| Other assets | - | 202.13M | 106.18M | 95.94M | 137.54M |
| Cash | 2144.02M | 4606.55M | 3579.66M | 1144.45M | 457.34M |
| Cash and equivalents | - | - | - | - | - |
| Total current liabilities | 3681.64M | 4776.63M | 2196.27M | 2324.01M | 1748.74M |
| Current deferred revenue | 120.86M | 63.68M | 65.26M | 24.75M | 18.39M |
| Net debt | 269.29M | -626.80600M | -780.44200M | 1802.47M | 74.38M |
| Short term debt | 1739.35M | 3096.24M | 665.94M | 777.04M | 462.97M |
| Short long term debt | 1503.91M | 2818.07M | 500.82M | 639.18M | 462.97M |
| Short long term debt total | 2413.31M | 3979.74M | 2799.22M | 2946.92M | 531.72M |
| Other stockholder equity | 4296.52M | 5613.87M | 5207.63M | 2014.23M | 1903.50M |
| Property plant equipment | - | 1748.46M | 954.88M | 856.24M | 402.74M |
| Total current assets | 7397.12M | 9203.98M | 9158.80M | 5690.37M | 3321.86M |
| Long term investments | 269.69M | 330.79M | 53.34M | 37.37M | 33.97M |
| Net tangible assets | - | 5105.35M | 5909.53M | 2361.55M | 1988.40M |
| Short term investments | 895.42M | 0.00000M | 1448.84M | 844.04M | 56.53M |
| Net receivables | 2385.95M | 2329.90M | 2229.91M | 1820.22M | 1579.90M |
| Long term debt | - | - | 1762.85M | 1859.90M | 68.75M |
| Inventory | 943.00M | 1073.57M | 1026.04M | 896.82M | 650.35M |
| Accounts payable | 474.73M | 494.08M | 421.56M | 877.09M | 886.34M |
| Total permanent equity | - | - | - | 0.00000M | 0.00000M |
| Noncontrolling interest in consolidated entity | - | - | - | 0.00000M | 0.00000M |
| Temporary equity redeemable noncontrolling interests | - | - | - | 0.00000M | 0.00000M |
| Accumulated other comprehensive income | 15.68M | -100.14500M | -48.75600M | 28.38M | 29.22M |
| Additional paid in capital | - | - | - | 0.00000M | 0.00000M |
| Common stock total equity | - | - | 0.14M | 0.12M | 0.11M |
| Preferred stock total equity | - | - | - | 0.00000M | 0.00000M |
| Retained earnings total equity | - | - | - | 0.00000M | 0.00000M |
| Treasury stock | - | - | - | 0.00000M | 0.00000M |
| Accumulated amortization | - | - | - | 0.00000M | 0.00000M |
| Non currrent assets other | 65.11M | 87.93M | 51.53M | 41.46M | 30.02M |
| Deferred long term asset charges | - | - | - | 0.00000M | 0.00000M |
| Non current assets total | 2725.35M | 3115.00M | 1315.89M | 1406.23M | 693.96M |
| Capital lease obligations | 909.40M | 1161.67M | 535.56M | 447.84M | 0.00000M |
| Long term debt total | - | - | - | 1859.90M | 68.75M |
| Breakdown | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Investments | -1306.66100M | 945.83M | -457.68800M | -1133.45100M | 37.56M |
| Change to liabilities | - | 39.31M | -450.81700M | -24.36900M | 302.81M |
| Total cashflows from investing activities | - | 375.82M | -616.36700M | -1133.45100M | 37.56M |
| Net borrowings | - | 548.46M | -428.49000M | 1770.69M | 327.51M |
| Total cash from financing activities | -1650.40200M | 749.95M | 2666.84M | 1776.89M | 331.23M |
| Change to operating activities | - | -186.52900M | 642.49M | 333.06M | -38.07000M |
| Net income | -610.37400M | -205.96300M | 426.53M | 281.89M | 269.77M |
| Change in cash | -2454.04000M | 968.75M | 2204.21M | 943.96M | 289.20M |
| Begin period cash flow | 4699.76M | 3731.02M | 1526.81M | 582.86M | 293.66M |
| End period cash flow | 2245.72M | 4699.76M | 3731.02M | 1526.81M | 582.86M |
| Total cash from operating activities | 382.61M | -96.10700M | 310.01M | 301.40M | -98.50200M |
| Issuance of capital stock | 0.00000M | 0.00000M | 3127.30M | - | 0.00000M |
| Depreciation | 196.54M | 206.94M | 151.72M | 120.10M | 72.17M |
| Other cashflows from investing activities | - | -8.80000M | -8.80000M | -980.57400M | 246.30M |
| Dividends paid | - | - | - | 0.00000M | 0.00000M |
| Change to inventory | -31.02600M | -137.04400M | -237.68000M | -320.08600M | -307.04500M |
| Change to account receivables | -42.36600M | -98.60100M | -400.11200M | -247.80600M | -462.12100M |
| Sale purchase of stock | -446.63600M | -1060.35300M | - | 1.71M | 0.00000M |
| Other cashflows from financing activities | 1932.05M | 1810.31M | 204.15M | 2770.62M | 847.15M |
| Change to netincome | - | 546.45M | 233.50M | 162.67M | 108.89M |
| Capital expenditures | 259.24M | 352.78M | 158.58M | 152.88M | 208.74M |
| Change receivables | - | - | - | 0.00000M | 0.00000M |
| Cash flows other operating | - | - | - | 0.00000M | 0.00000M |
| Exchange rate changes | - | - | - | 0.00000M | 0.00000M |
| Cash and cash equivalents changes | - | - | - | 0.00000M | 0.00000M |
| Change in working capital | -59.16000M | -653.33200M | -526.43600M | -279.22800M | -549.27900M |
| Stock based compensation | 142.38M | 196.55M | 108.44M | 75.18M | 75.86M |
| Other non cash items | 769.33M | 423.36M | 150.31M | 120.24M | 55.91M |
| Free cash flow | 123.36M | -448.88700M | 151.44M | 148.52M | -307.24000M |
Sector: Consumer Cyclical Industry: Internet Retail
| Company | Change (USD) | Price (USD) | Trailing PE (x) | Forward PE (x) | Price Sales TTM (x) | Price to Book Value (x) | Enterprise Value to Revenue (x) | Enterprise Value to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| BZUN Baozun Inc |
-0.07 2.63% | 2.59 | - | 8.89 | 0.02 | 0.28 | 0.01 | -0.5081 |
| AMZN Amazon.com Inc |
-2.92 1.65% | 173.67 | 79.90 | 39.68 | 2.84 | 8.59 | 2.97 | 22.34 |
| PDD Pinduoduo |
-1.76 1.38% | 125.79 | 37.33 | 20.16 | 1.18 | 8.51 | 0.85 | 3.03 |
| BABA Alibaba Group Holding Ltd |
0.48 0.64% | 75.11 | 10.59 | 7.29 | 0.21 | 1.28 | 0.14 | 0.91 |
| BABAF Alibaba Group Holding Ltd |
0.03 0.34% | 9.33 | 10.48 | 7.46 | 0.21 | 1.31 | 0.14 | 0.91 |
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
No. 1-9, West Jiangchang Road, Shanghai, China, 200436
| Name | Title | Year Born |
|---|---|---|
| Mr. Junhua Wu | Co-Founder, Chief Growth Officer & Director | 1978 |
| Mr. Wenbin Qiu | Co-Founder, Chairman & CEO | 1968 |
| Mr. Arthur Yu | Chief Financial Officer | 1981 |
| Ms. Wendy Sun | Investor Relations Director | NA |
| Mr. Yuen Lung Kwok | Chief Human Resource Officer | 1964 |
| Ms. Sandrine Zerbib | Pres of Baozun Brand Management | NA |
| Ms. Chunlu Li | VP of BD | 1984 |
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